Vermont Cannabis
Market Intelligence Report
Vermont's cannabis market topped $139 million in 2024 sales and is on pace to set a new record in 2025, built on a uniquely small-operator-friendly licensing model.
Key Decision Summary
Differentiation matters more as new dispensary openings continue to outpace overall sales growth on a per-store basis.
With 625 total licenses skewed toward small cultivation tiers, the state rewards quality and relationships over scale.
Vermont's deliberately diverse licensing structure means vendors should expect to serve many small accounts rather than a few large ones.
2025 is on pace to beat 2024's $139M record, but watch per-store revenue trends as the retailer count continues climbing.
Vermont's cannabis market reached $139.24 million in 2024 sales and is tracking toward a new record in 2025, supported by 100+ licensed retailers and a uniquely small-operator-friendly licensing structure.
Market Overview
Vermont's cannabis market generated $139.24 million in sales in 2024 and is tracking toward a new annual record in 2025 β sales reached $82.1 million through July and surpassed $98 million through August, running roughly 10% ahead of the comparable 2024 pace. The market has scaled alongside a fast-growing retailer base: licensed dispensaries grew from 79 in July 2024 to 106 in July 2025, part of a broader pool of 625 total active cannabis business licenses statewide.
Vermont's licensing philosophy deliberately favors small operators, particularly in cultivation, where the state has emphasized low-barrier outdoor and small-tier grow licenses over large-scale indoor cultivation. Some industry commentary suggests overall revenue growth, while still positive, has begun to level off after the program's initial rapid expansion β a typical maturing-market signal alongside the continued record sales pace.
| Metric | Figure | Confidence |
|---|---|---|
| 2024 Total Sales | $139.24M | Official |
| 2025 Sales, JanβAug | $98M+ | Official |
| 2025 H1 Sales Growth (YoY) | +10% | Official |
| 2024 Excise Tax Revenue | $19.7M | Official |
| 2024 Sales Tax Revenue | $8.1M | Official |
| FY2026 Projected Total Tax Revenue | ~$35M | Modeled-Estimated |
Vermont's 2025 sales are on pace to set a new annual record, but the ~10% year-over-year growth rate is more moderate than the program's early years β consistent with a market settling into a more mature growth phase.
State Demographics
Vermont's small population and older median age make its $139 million-plus cannabis market notably strong on a per-capita basis, likely aided by tourism traffic and proximity to the Boston and Albany metro areas. (Official, Census ACS 2024)
Regulatory & Licensing
The Vermont Cannabis Control Board (CCB) regulates the state's cannabis industry, with the Vermont Department of Taxes administering the 14% excise tax and 6% sales tax. The CCB has deliberately structured licensing to favor small and outdoor cultivators alongside conventional retail and processing licenses, contributing to a base of 625 total active licenses as of May 2025.
State Incentives & Support Programs
Vermont's primary structural incentive is its licensing tier design itself, which lowers the cost of entry for small cultivators rather than relying on a separate grant program.
Vermont's licensing structure offers lower-cost tiers for small-scale and outdoor cultivators, intentionally lowering the barrier to entry relative to large indoor-only cultivation models. (Official.)
Supply Chain
Vermont's cannabis supply chain is unusually fragmented by design, with a large share of its 625 active licenses held by small and outdoor cultivators rather than a handful of large-scale producers. Some industry observers have noted this structure carries supply-consistency tradeoffs as the fast-growing 106-store retail network seeks reliable, year-round product.
Consumer Demand
Vermont's consumer base has supported record sales growth even as the retailer count climbs, suggesting demand has kept pace with β or exceeded β the rapid expansion of the retail network.
| Product Category | Est. Share of Retail Sales | Confidence |
|---|---|---|
| Flower | 43% | Modeled-Estimated |
| Vapor / Concentrates | 23% | Modeled-Estimated |
| Edibles | 17% | Modeled-Estimated |
| Pre-Rolls | 13% | Modeled-Estimated |
| Other | 4% | Modeled-Estimated |
County-Wise Sales
The CCB does not publish an official county-level sales ranking; the table below is a modeled estimate based on population and known retail concentration.
| Region | Est. Sales Rank | Confidence |
|---|---|---|
| Chittenden County (Burlington area) | #1 | Modeled-Estimated |
| Washington County (Montpelier/Barre area) | #2 | Modeled-Estimated |
| Rutland County | #3 | Modeled-Estimated |
| Windham County (southern VT) | #4 | Modeled-Estimated |
Cost-to-Open Benchmarks
Vermont's small-tier licensing structure produces a notably lower cost-of-entry profile for cultivators than most other adult-use states in this report set.
| Cost Item | Typical Range | Confidence |
|---|---|---|
| Small-tier/outdoor cultivation license + first-year fees | $1,000β$5,000 | Modeled-Estimated |
| Burlington-area retail buildout | $200,000β$500,000+ | Modeled-Estimated |
Vendor Demand Signal
Vendor demand signal tracks which product and service categories Vermont operators are actively sourcing this quarter.
Top inbound vendor-interest categories from Vermont dispensaries and cultivators this quarter.
Financials & Tax
Vermont applies a 14% cannabis excise tax plus the state's standard 6% sales tax. As of July 2025, 100% of excise tax revenue flows to the General Fund, with 30% (up to $10 million) earmarked for substance misuse prevention programs. This structure produced roughly $27.8 million in combined 2024 tax revenue, with fiscal year 2026 revenue projected to reach nearly $35 million.
| Tax Component | Rate | Confidence |
|---|---|---|
| Cannabis Excise Tax | 14% | Official |
| State Sales Tax | 6% | Official |
| Excise Tax Allocation (as of Jul. 2025) | 100% to General Fund; 30% (up to $10M) to substance misuse prevention | Official |
Neighboring States β Regional Impact
Vermont borders one medical-only state and two adult-use states, with New Hampshire's lack of an adult-use program representing the most significant cross-border demand opportunity.
No adult-use program; meaningful cross-border demand potential into eastern Vermont given New Hampshire's restrictive stance. (Modeled-Estimated)
A large, mature adult-use market bordering Vermont to the south; limited cross-border pull given Massachusetts' own extensive retail base. (Modeled-Estimated)
An adult-use market bordering Vermont to the west across Lake Champlain; minimal cross-border demand given New York's own expanding retail network. (Modeled-Estimated)
Workforce
Vermont's 625 active cannabis licenses, including a fast-growing retailer base, support a workforce spanning small-scale cultivation, processing, and retail. The Cannabis Control Board does not publish a single consolidated current statewide employment figure. (Not Available at the official statewide level.)
Social Equity
Vermont's licensing structure is designed broadly to lower barriers for small and outdoor cultivators statewide rather than through a dedicated social-equity license set-aside comparable to several peer states. (Not Available: no dedicated statewide social equity license count to report.)
Illicit Market
Vermont does not publish an official statewide illicit cannabis market size estimate. Continued record legal sales growth in 2025 suggests the legal market continues capturing demand effectively, though this cannot be directly tied to illicit-market displacement without official data. (Not Available.)
Market Signals & Data Confidence
This report blends official Cannabis Control Board and Department of Taxes data with reputable industry and policy media reporting where no single official figure exists.
| Data Point | Source Type | As-of Date | Confidence | How We Use It |
|---|---|---|---|---|
| Sales Figures | Government (Dept. of Taxes) / media reporting | 2024βAug. 2025 | High | Headline stats & overview section |
| Tax Revenue & Allocation | Government (Joint Fiscal Office / Dept. of Taxes) | 2024, FY2026 projected | High | Financials section |
| License Counts | Government (Cannabis Control Board) | MayβJul. 2025 | High | Regulatory section |
| Population / Income / Age | Government (Census ACS) | 2024 | High | Demographics section |
| Product Category Mix | Industry research | 2025 | Low | Consumer demand framing |
Scenario Outlook & Market Opportunity Snapshot
| Scenario | Key Driver | Trajectory |
|---|---|---|
| Bear | Retailer growth outpaces demand, compressing per-store revenue | Sales growth slows to low single digits by 2027 |
| Base | Moderate, steady growth continues alongside retailer expansion | Sales grow 5-10% annually through 2027 |
| Bull | Tourism and cross-border demand from New Hampshire accelerate growth | Sales surpass $175M by 2027 |
Vermont scores moderately above the midpoint of this report set: continued record sales and rapid retailer growth are real strengths, balanced against a small population ceiling and early signs that growth is moderating after the program's initial rapid-expansion phase.
Outlook & Next Steps
Through August, sales were tracking roughly 10% ahead of the comparable 2024 period.
This rapid build-out suggests continued investor and operator confidence in the market.
Some industry commentary points to growth leveling off after the program's initial rapid-expansion years β a typical maturing-market signal.
As the 106-store retail network scales, reliable year-round supply from many small cultivators could become a more pressing operational question.
What's Free vs. What's a CannBus Membership
Included in This Free Report
- Key Takeaways & Decision Summary
- Market Overview, Demographics, Regulatory & Licensing
- State Incentives, Supply Chain, Consumer Demand
- Regional Sales Estimates (modeled)
- Financials, Neighbors, Workforce, Equity, Illicit Market
- Market Signals, Scenario Outlook, Outlook & Next Steps
Unlocked with Premium / Elite
- Full Cost-to-Open Benchmarks
- Vendor Demand Signal with verified shortlists
- Downloadable data appendix (CSV)
- Priority alerts on Cannabis Control Board regulatory changes
- Direct introductions to vetted vendors
Watch whether per-store revenue holds up as the retail network keeps expanding.
Sources & Methodology
This report compiles data from the Vermont Cannabis Control Board, the Department of Taxes, the Joint Fiscal Office, federal demographic sources, and reputable industry and policy media.
Primary Sources
- Vermont Cannabis Control Board β State regulator; licensing data
- Vermont Department of Taxes β Cannabis Excise Tax β Tax rate and revenue allocation
- Vermont Joint Fiscal Office β Cannabis Tax Revenue Overview β 2024 actuals and FY2026 projections
- The Marijuana Herald β Vermont Cannabis Sales Reach $13.13 Million in July β 2025 year-to-date sales figures
- U.S. Census Bureau β ACS 2024 β Population, income, and age demographics